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Our Story
About Us
Our Story
The ZINNOO Journey
We believe that what truly moves people is not just a crystal,
but the energy and culture it carries.
ZINNOO was born from a real-life journey.
Ten years ago, our founder Noé, while traveling through Brazil, happened to visit a natural crystal mine. There, for the first time, he held a raw piece of amethyst in his hands.
At that moment, he was deeply drawn to this mineral formed in the depths of the earth.
It was more than just a stone—it felt like a messenger of the Earth, holding within it millions of years of geological evolution. That moment awakened a profound reconnection with nature—and with his own inner world.
This experience became the seed of ZINNOO.
After returning home, Noé partnered with his sister Sinar—an artist and long-time practitioner of holistic healing—to create a brand that would go beyond crystal jewelry. Together, they envisioned a lifestyle brand that connects people, nature, and culture.
Our Philosophy
ZINNOO is inspired by two core values: Energy and Aesthetic.
We believe that beautiful objects should not only be well-crafted and artistic,
but also carry energy—a frequency born from nature, tradition, and deep cultural roots.
That’s why we source the finest natural crystals from around the world, and blend them with traditional craftsmanship from different cultures—ensuring each piece embodies the power of nature and the warmth of human touch.
What We Do
Global Sourcing × Local Craftsmanship
We travel across continents—from silver workshops in Morocco to stone-carving villages in Northern India, to weaving traditions of ethnic communities in Yunnan and Guizhou. ZINNOO brings endangered crafts back to life through contemporary design—each piece not just jewelry, but a carrier of culture.
Triple Energy Calibration System
Every stone goes through a three-step process: Origin certification → Natural cleansing → Energetic tuning, and comes with a unique Energy Profile Card to help our customers understand the qualities and meaning of their chosen crystal.
Emotional Healing × Aesthetic Ritual
We care deeply about the emotional well-being of modern individuals. Through the texture of crystals and the rituals of handmade art, we offer a moment of mindfulness—a sensory reminder to slow down, breathe, and reconnect. ZINNOO is not fast fashion. It’s a slow, grounded, everyday aesthetic.
What We Believe
Crystals can heal the inner self.
Craftsmanship can heal the eyes.
And cultural beauty can heal the distance between people and the world.
Each ZINNOO piece is more than an accessory.
It’s a portal—an emotional anchor, a fragment of the world, a small, meaningful part of your journey.
ZINNOO is not just about crystals.
It’s a journey—from the depths of the earth to the depths of your soul.
A reconnection between craft and spirit, land and self.
What meets you here is not just something beautiful—
It’s the awakening of your inner self.
